About Holloway House
Who Builds the Holloway House Terminal?
A focused team in Novo Mesto, Slovenia, building professional-grade automation infrastructure for serious market participants.
From Novo Mesto, for the European Trading Community
Holloway House was founded to address a clear gap: professional-grade execution automation at a price point accessible to individual and small institutional traders.
Holloway House was established in Novo Mesto in 2021 by a team with backgrounds in quantitative research, financial software engineering, and EU regulatory compliance. The founding observation was straightforward: the tools used by tier-one banks to automate strategy execution were either proprietary, prohibitively expensive, or both — leaving professional traders at smaller firms and family offices executing strategies manually, at a structural disadvantage. The company set out to build a terminal that matched institutional capability without requiring an institutional budget or a dedicated technology team to maintain it. Today, Holloway House serves traders and small trading desks across Slovenia, Austria, Croatia, and several other EU member states. Clients range from individual quantitative traders managing personal capital to multi-manager operations running segregated books across equity, FX, and derivatives markets. The platform is used in approximately 40 distinct trading operations, with a combined automated strategy count exceeding 200 active deployments at any given time.
How the Team Works — and What It Does Not Claim to Do
Process transparency and clearly stated limits are central to how Holloway House operates.
The development team operates on four-week release cycles, with a public changelog published after each cycle. Feature priorities are set through a structured feedback process: clients submit requests via a shared roadmap tool, and the team prioritises based on breadth of demand and implementation complexity. Support is handled by engineers, not a separate support tier — when a client raises a technical issue, the person who built that component reviews it. The team currently comprises eleven people: five in software engineering, three in product and data, and three in client operations. On the question of limits: Holloway House is an execution and risk-management tool, not a strategy advisory service. The platform will not suggest trades, optimise your parameters, or tell you when market conditions have changed sufficiently to retire a strategy. Those decisions remain with the trader. Results on the platform reflect the quality of the strategies clients bring to it — a well-constructed strategy runs well; a poorly conceived one is automated efficiently, which can accelerate losses as readily as gains. The team communicates this consistently because transparency about scope is, in their view, the only credible foundation for a long-term client relationship.
Reach the Holloway House Team
Office hours are Monday to Friday. Enquiries received outside office hours are responded to on the next business day.
Rozmanova ulica 12, 8000 Novo Mesto, Slovenija · info@lumenpforge.site · +386 7 123 4567
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